About your writer
Andy is a senior figure in the International communications industry,
specifically in the area of direct marketing, in which he has worked
for over 28 years. He is universally recognised as one of the world's top direct marketing
copywriters.
He regularly presents conferences, seminars, workshops and training
sessions on all aspects of contemporary direct marketing all over the
world and travels over 100,000 miles a year in this respect.
He works for the DMA and the Institute Of Direct Marketing in the U.K.
and writes a monthly feature on Copywriting called Copycat for the Chartered
Institute Of Marketing.
He also speaks regularly for the International Advertising Association.
His lively, passionate and hugely entertaining presentations are always
very popular.
His show in Moscow in 2007 drew a record crowd for a marketing show
in Russia and received rave reviews. He was honoured by the Russian
DMA and named “Russian Direct Marketer Of The Year” Andy presented other very successful shows around the world, including
Cape Town, Amman, Ljubljana, Zagreb and Riga and all were sell-outs.
The Dubai show attracted 520 delegates.
Andy is a highly respected contributor to several International marketing and advertising publications, including Admap, ArabAd, Marketing Week, Gulf Marketing Review, Direct Response, Direct Marketing Week, Direct Marketing International, Precision Marketing, AdAsia and Adline.
He is the author of a groundbreaking new DVD on Copywriting, called “How To Write Copy That Really Sells”
Andy’s passion and expertise in the art of copy is legendary.
One of his letters appeared in the best selling book "The World's Greatest Direct Mail Sales Letters" put together by US copywriting guru Herschell Gordon Lewis.
All copy emanating from the consultancy is written by Andy personally. His strategic marketing consultancy, Andy Owen & Associates Ltd
www.andyowen.co.uk has over 28 years experience in all areas of contemporary
direct marketing.